Job Description

Terms of Reference (ToR) For Consultant to Conduct a Desk Review and Develop a Digital Awareness Campaign for the “Her Voice Online” Project

Brief Summary

We are seeking a highly skilled and experienced consultant to conduct a desk review and develop a digital awareness campaign for our “Her Voice Online” project. The successful candidate will be responsible for reviewing existing literature and data, identifying gaps and opportunities, and designing a comprehensive digital campaign to raise awareness and promote online engagement among women and girls in Ethiopia. The goal of the project is to empower women and girls to make their voices heard online and contribute to a more inclusive and equitable digital landscape.

Key Responsibilities

• Conduct a thorough desk review of existing literature and data on women’s online participation and digital literacy in Ethiopia
• Identify gaps and opportunities in current digital awareness campaigns and online engagement strategies
• Design a comprehensive digital awareness campaign to promote online engagement among women and girls in Ethiopia
• Develop a detailed campaign plan, including key messages, target audiences, and social media channels
• Create engaging content, including social media posts, blog articles, and infographics, to support the campaign
• Collaborate with the project team to launch and implement the campaign
• Monitor and evaluate the campaign’s progress and impact, and make recommendations for improvement

Requirements

• Advanced degree in Communications, Marketing, or a related field from a recognized Ethiopian university
• At least 5 years of experience in developing and implementing digital awareness campaigns, preferably in the context of women’s empowerment and gender equality
• Proven expertise in social media marketing, content creation, and online engagement strategies
• Excellent research and analytical skills, with the ability to review and synthesize large amounts of data and literature
• Strong communication and interpersonal skills, with the ability to collaborate with diverse stakeholders, including project teams, partners, and target audiences
• Fluency in English and Amharic, with excellent writing and editing skills
• Familiarity with Ethiopian laws and regulations related to women’s rights and digital media
• Experience working with international organizations, NGOs, or government agencies is an asset