Job Description

Market Research and Promotion Officer

Brief Summary

We are seeking a highly motivated and experienced Market Research and Promotion Officer to join our team. The successful candidate will be responsible for conducting market research, analyzing data, and developing promotional strategies to increase brand awareness and drive business growth. This is an excellent opportunity for a professional with a passion for market research and promotion to join a dynamic team and contribute to the company’s success.

Key Responsibilities

• Conduct market research to gather data on consumer behavior, preferences, and trends
• Analyze data and provide insights to inform business decisions and develop marketing strategies
• Develop and implement promotional campaigns to increase brand awareness and drive sales
• Collaborate with cross-functional teams to ensure alignment and effective execution of marketing initiatives
• Monitor and evaluate the effectiveness of marketing campaigns and provide recommendations for improvement
• Stay up-to-date with industry trends and competitor activity to identify opportunities and threats

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field from a recognized Ethiopian university
• Minimum of 2 years of experience in market research and promotion, preferably in a similar industry
• Proven track record of developing and executing successful marketing campaigns
• Strong analytical and problem-solving skills, with the ability to interpret complex data and provide actionable insights
• Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams
• Proficiency in Microsoft Office, particularly Excel, and experience with market research tools and software
• Fluency in Amharic and English, with excellent written and verbal communication skills