Job Description

Digital Marketing Manager

Brief Summary

We are seeking a highly skilled and experienced Digital Marketing Manager to lead our online marketing efforts and develop strategies to drive brand awareness, engagement, and conversion. The successful candidate will have a strong background in digital marketing, excellent analytical skills, and the ability to work collaboratively with cross-functional teams to achieve business objectives.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies across multiple channels, including social media, email, search engine optimization (SEO), and pay-per-click (PPC) advertising.
• Manage and optimize the company’s website and social media presence to ensure consistency and alignment with brand guidelines.
• Analyze campaign results, track key performance indicators (KPIs), and provide data-driven recommendations to improve future marketing efforts.
• Collaborate with the sales team to develop targeted marketing campaigns and support lead generation initiatives.
• Stay up-to-date with the latest digital marketing trends, best practices, and platform updates to ensure the company remains competitive in the online marketplace.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field from a reputable Ethiopian university (e.g., Addis Ababa University, Bahir Dar University).
• Minimum 3-5 years of experience in digital marketing, with a proven track record of success in developing and executing online marketing campaigns.
• Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads, and email marketing software (e.g., Mailchimp).
• Excellent analytical, problem-solving, and communication skills, with the ability to work effectively in a team environment.
• Certifications in digital marketing (e.g., Google Analytics certification, HubSpot Inbound Marketing certification) are an added advantage.
• Fluency in English and Amharic is required, with knowledge of other local languages being a plus.