Job Description

Job Title: Brand Manager – Buna Plate

Brief Summary

We are seeking an experienced and skilled Brand Manager to lead our Buna Plate brand team. As a Brand Manager, you will be responsible for developing and executing brand strategies to drive business growth, increase brand awareness, and build a strong brand presence in the market. You will work closely with cross-functional teams to ensure that the brand vision is aligned with the company’s overall goals and objectives.

Key Responsibilities

• Develop and implement comprehensive brand strategies to achieve business objectives
• Conduct market research and analyze consumer trends to identify opportunities and challenges
• Collaborate with the marketing team to create and execute marketing campaigns across various channels
• Manage and maintain the brand’s visual identity and ensure consistency across all platforms
• Build and maintain relationships with key stakeholders, including suppliers, partners, and customers
• Monitor and measure brand performance using key metrics and adjust strategies accordingly
• Develop and manage the brand budget to ensure effective use of resources

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field from a recognized Ethiopian university
• Minimum 3 years of experience in brand management or a related field, preferably in the food and beverage industry
• Proven track record of developing and executing successful brand strategies
• Strong understanding of the Ethiopian market and consumer trends
• Excellent communication, interpersonal, and project management skills
• Ability to work in a fast-paced environment and meet deadlines
• Proficiency in Microsoft Office and Adobe Creative Suite