Sales & Marketing Manager

Job Description

We are looking for a dynamic and results-driven professional to lead our Sales and Marketing functions and drive sustainable revenue growth.

1. Sales & Revenue Growth
• Develop and execute sales strategies aligned with company targets
• Drive B2B & B2C growth across e-commerce, payments, logistics, and SaaS
• Lead high-value deals, partnerships, and new revenue opportunities
• Build and manage a performance-driven sales team (KPIs)

2. Marketing & Brand Positioning
• Plan and execute integrated marketing campaigns (digital & offline)
• Strengthen brand presence and consistency across all channels
• Oversee social media, SEO/SEM, email, and content marketing

3. Market Intelligence
• Analyze market trends, customer behavior, and competitors
• Use data insights to optimize sales and marketing performance

4. Customer Growth & Retention
• Improve customer acquisition funnels and user experience
• Implement CRM and data-driven engagement strategies
• Drive retention, loyalty, and customer lifetime value

5. Partnerships & Business Development
• Build strategic alliances with banks, fintechs, and enterprises
• Expand corporate client base and represent the company externally

6. Leadership & Performance
• Lead and scale sales & marketing teams
• Set targets, track performance, and ensure accountability
• Build a results-driven and collaborative culture
About You
Bachelor’s or Master’s degree in Marketing, Business Administration, or related field
10+ years of experience in sales and marketing, preferably in tech, fintech, or e-commerce
Proven track record of achieving aggressive growth targets
Strong understanding of digital marketing tools and analytics
Experience in the Ethiopian market is highly preferred