Job Description

Job Title: Marketing Officer-Maternity Service

Brief Summary

We are seeking a highly skilled and experienced Marketing Officer to join our team, focusing on promoting our maternity services. The successful candidate will be responsible for developing and implementing effective marketing strategies to increase brand awareness, drive sales, and promote our maternity services to the target audience. This is an exciting opportunity for a creative and results-driven marketing professional to make a real impact on our business.

Key Responsibilities

• Develop and execute multi-channel marketing campaigns to promote our maternity services, including social media, email, and content marketing
• Conduct market research and analyze consumer trends to identify opportunities and challenges in the maternity service market
• Collaborate with cross-functional teams, including sales, product, and customer service, to align marketing strategies with business objectives
• Create and curate engaging content, including blog posts, social media posts, and email newsletters, to attract and retain a target audience
• Manage and optimize the marketing budget to achieve maximum ROI and measure the effectiveness of marketing campaigns
• Build and maintain relationships with key stakeholders, including healthcare professionals, partners, and influencers, to promote our maternity services

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field from a recognized Ethiopian university
• Minimum 2 years of experience in marketing, preferably in the healthcare industry
• Proven track record of developing and executing successful marketing campaigns that drive sales and brand awareness
• Excellent communication, writing, and presentation skills, with the ability to create engaging content for various audiences
• Strong analytical and problem-solving skills, with the ability to interpret market trends and data
• Familiarity with digital marketing tools, including social media management, email marketing, and content management systems
• Ability to work in a fast-paced environment and meet deadlines, with a strong focus on results and accountability
• Proficiency in Amharic and English languages is required, with knowledge of other local languages being an advantage