Job Description
Job Title: Marketing Manager – Geely Ethiopia
Brief Summary
We are seeking a highly skilled and experienced Marketing Manager to join our team at Geely Ethiopia. As a Marketing Manager, you will be responsible for developing and implementing marketing strategies to promote Geely products and services in the Ethiopian market. The successful candidate will have a proven track record of success in marketing and a deep understanding of the Ethiopian automotive industry.
Key Responsibilities
- Develop and implement comprehensive marketing strategies to achieve sales targets and increase brand awareness
- Conduct market research to identify trends, opportunities, and challenges in the Ethiopian automotive market
- Manage and execute marketing campaigns across various channels, including social media, print, and digital media
- Collaborate with the sales team to develop sales promotion materials and support sales events
- Build and maintain relationships with key stakeholders, including dealers, distributors, and media partners
- Monitor and analyze market trends, competitors, and customer behavior to inform marketing strategies
- Manage the marketing budget and ensure effective use of resources
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field from a recognized Ethiopian university
- Minimum 5 years of marketing experience in the automotive industry or a related field
- Proven track record of success in marketing, with a strong understanding of the Ethiopian market and consumer behavior
- Excellent communication, interpersonal, and project management skills
- Ability to work in a fast-paced environment and meet deadlines
- Strong analytical and problem-solving skills, with the ability to interpret market data and trends
- Proficiency in Microsoft Office and marketing software, including Adobe Creative Suite
- Fluency in Amharic and English, with excellent written and verbal communication skills