Job Description

Job Title: Marketing Manager

Brief Summary

We are seeking a highly skilled and experienced Marketing Manager to lead our marketing team in developing and implementing effective marketing strategies to achieve business objectives. The successful candidate will be responsible for creating and executing multi-channel marketing campaigns, managing brand reputation, and analyzing market trends to drive business growth. If you have a passion for marketing and a proven track record of success, we encourage you to apply for this exciting opportunity.

Key Responsibilities

• Develop and implement comprehensive marketing strategies to achieve business objectives
• Conduct market research and analyze market trends to identify opportunities and challenges
• Manage and execute multi-channel marketing campaigns, including social media, email, and content marketing
• Collaborate with cross-functional teams, including sales, product, and creative, to ensure alignment and maximize impact
• Manage and optimize marketing budget to achieve maximum ROI
• Monitor and report on marketing metrics, including website traffic, social media engagement, and lead generation
• Stay up-to-date with industry trends and best practices, and apply this knowledge to continuously improve marketing strategies

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field from a recognized Ethiopian university
• Minimum 5 years of experience in marketing management, with a proven track record of success
• Strong knowledge of marketing principles, including market research, branding, and campaign execution
• Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams
• Proficiency in marketing automation tools, including email marketing software and social media scheduling tools
• Strong analytical and problem-solving skills, with the ability to interpret marketing data and make informed decisions
• Experience with budget management and ROI analysis
• Professional certification in marketing, such as CIM or Google Analytics, is an added advantage