Job Description

Job Title: Marketing Manager

Brief Summary

We are seeking an experienced and results-driven Marketing Manager to lead our marketing team in developing and executing strategic marketing plans to achieve business objectives. The successful candidate will have a strong background in marketing, excellent communication skills, and the ability to work collaboratively with cross-functional teams to drive business growth.

Key Responsibilities

• Develop and implement comprehensive marketing strategies to reach target audiences and achieve business goals
• Conduct market research and analyze market trends to stay ahead of competitors
• Collaborate with the sales team to align marketing efforts with sales objectives
• Manage and execute multi-channel marketing campaigns, including social media, email, and content marketing
• Measure and report on the effectiveness of marketing campaigns and make data-driven decisions to optimize marketing strategies
• Lead and manage a team of marketing professionals to achieve marketing objectives

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field from a reputable Ethiopian university
• Minimum 5 years of experience in marketing management, preferably in a similar industry
• Proven track record of developing and executing successful marketing campaigns
• Excellent communication, interpersonal, and leadership skills
• Strong analytical and problem-solving skills, with the ability to interpret market data and make informed decisions
• Experience with marketing automation platforms, social media management tools, and content management systems
• Professional certification in marketing, such as CIM or CIMA, is an added advantage