Job Description

Job Title: Marketing Lead

Brief Summary

We are seeking a highly skilled and experienced Marketing Lead to join our team. The successful candidate will be responsible for developing and implementing marketing strategies to drive business growth and increase brand visibility. The Marketing Lead will work closely with the sales, product, and creative teams to create and execute marketing campaigns that resonate with our target audience.

Key Responsibilities

• Develop and execute comprehensive marketing strategies to achieve business objectives
• Conduct market research and analyze industry trends to stay ahead of the competition
• Lead the creation of marketing campaigns across various channels, including social media, email, and content marketing
• Collaborate with the sales team to develop targeted marketing materials and support sales efforts
• Manage and optimize the marketing budget to ensure maximum ROI
• Track and analyze key marketing metrics to measure campaign effectiveness and inform future marketing strategies
• Lead and manage a team of marketing professionals to achieve marketing goals and objectives

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field from a reputable Ethiopian university
• Minimum 5 years of experience in marketing, with at least 2 years in a leadership role
• Proven track record of developing and executing successful marketing campaigns that drive business results
• Strong understanding of Ethiopian market trends and consumer behavior
• Excellent communication, leadership, and project management skills
• Proficiency in marketing automation tools, analytics software, and content management systems
• Ability to work in a fast-paced environment and meet deadlines