Marketing Coordinator

Job Description

Key Duties & Responsibilities

Marketing Strategy & Execution: Assist in developing marketing plans and executing promotional campaigns across various channels.
Digital Media Management: Manage the company’s social media presence, website content, and digital advertising to increase online engagement.
Market Research: Stay updated on market trends within the agro-processing and FMCG industry and conduct analysis.
Brand Management: Ensure consistent use of brand guidelines across all internal and external communication materials.
Content Creation: Draft compelling copy for brochures, newsletters, social media posts, and press releases.
Event Coordination: Organize and represent the company at trade fairs, product launches, and community events.
Public Relations: Maintain positive relationships with media partners, influencers, and advertising agencies.
Reporting & Analytics: Track the performance of marketing activities and provide data-driven recommendations for improvement.
Brand Alignment: Ensure all marketing activities and communications are consistent with the company’s brand guidelines and positioning.
Product Launch: Coordinate and support the planning and execution of new product launch activities in collaboration with teams.