Job Description

Job Title: Head of Marketing and Communications

Brief Summary

We are seeking an experienced and charismatic Head of Marketing and Communications to lead our marketing and communications team. As a key member of our senior management team, you will be responsible for developing and implementing our marketing and communications strategy to drive business growth, enhance our brand reputation, and engage with our target audience. If you have a passion for marketing, excellent communication skills, and a proven track record of success, we encourage you to apply for this exciting opportunity.

Key Responsibilities

• Develop and implement a comprehensive marketing and communications strategy that aligns with our business objectives
• Lead and manage a team of marketing and communications professionals to achieve our marketing goals
• Build and maintain strong relationships with key stakeholders, including media, partners, and customers
• Create and manage our brand identity, including our website, social media, and marketing materials
• Analyze market trends and competitor activity to identify opportunities and challenges
• Collaborate with our sales team to develop targeted marketing campaigns that drive sales and revenue growth
• Manage our marketing budget and ensure effective use of resources
• Measure and evaluate the effectiveness of our marketing and communications activities

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field from a recognized Ethiopian university (e.g. Addis Ababa University, Haramaya University)
• Minimum 5 years of experience in marketing and communications, with at least 2 years in a leadership role
• Proven track record of success in developing and implementing marketing and communications strategies
• Excellent communication, interpersonal, and leadership skills
• Strong understanding of the Ethiopian market and business environment
• Ability to work in a fast-paced environment and meet deadlines
• Proficiency in Amharic and English (spoken and written)
• Familiarity with digital marketing tools and platforms, including social media, email marketing, and website management
• Strong analytical and problem-solving skills, with ability to interpret market data and trends