Job Description

Job Title: Head, Market Intelligence & Customer Insight

Brief Summary

We are seeking an experienced and skilled professional to lead our Market Intelligence and Customer Insight team. The successful candidate will be responsible for developing and implementing a market intelligence strategy that drives business growth and informs customer-centric decision making. The Head, Market Intelligence & Customer Insight will provide actionable insights and recommendations to stakeholders, enabling the organization to stay ahead of the competition and capitalize on emerging trends and opportunities.

Key Responsibilities

• Develop and execute a comprehensive market intelligence strategy that aligns with business objectives and informs customer-centric decision making
• Conduct market research and analysis to identify trends, opportunities, and threats, and provide actionable recommendations to stakeholders
• Lead cross-functional teams to design and implement customer experience and market research studies, and analyze results to inform business decisions
• Build and maintain a network of external contacts, including market research firms, industry associations, and other stakeholders, to stay informed about market trends and developments
• Collaborate with internal stakeholders to develop and implement customer segmentation, targeting, and positioning strategies that drive business growth
• Develop and maintain a customer insight framework that informs product development, marketing, and sales strategies
• Present findings and recommendations to senior leadership and other stakeholders, and influence business decisions with data-driven insights

Requirements

• Bachelor’s degree in Marketing, Business Administration, Economics, or a related field from a reputable Ethiopian university
• Minimum 8 years of experience in market research, customer insight, or a related field, with at least 3 years in a leadership role
• Proven track record of developing and implementing market intelligence strategies that drive business growth and inform customer-centric decision making
• Strong analytical and problem-solving skills, with the ability to analyze complex data sets and draw actionable insights
• Excellent communication and presentation skills, with the ability to influence stakeholders and present complex ideas in a clear and concise manner
• Strong leadership and team management skills, with the ability to motivate and direct cross-functional teams
• Proficiency in market research and analysis tools, including statistical software and data visualization tools
• Strong understanding of the Ethiopian market and business environment, with a deep knowledge of industry trends and developments