General Practitioner/Marketing and Brand Officer

Job Description

About the Job
The General Practitioner/Marketing and Brand Officer at Teklehaimanot General Hospital is responsible for providing patient care and assisting in various health services while simultaneously managing marketing initiatives to promote the hospital’s brand. This full-time position is ideal for entry-level candidates, particularly fresh graduates, looking to start their careers in both healthcare and marketing. The role will be office-based in Addis Ababa, combining clinical responsibilities with digital marketing efforts to enhance patient engagement and hospital visibility.

Key Responsibilities:

Provide high-quality patient care and assistance in clinical settings.
Conduct health assessments and document patient histories.
Assist in the development of marketing strategies to promote hospital services.
Create and manage digital content for social media and hospital website.
Engage with patients and the community to gather feedback and improve services.
Coordinate marketing campaigns and monitor their effectiveness.
Collaborate with medical staff to ensure cohesive messaging about services.
Maintain patient confidentiality and adhere to healthcare regulations.
Participate in community outreach programs to enhance hospital reputation.
Assist in organizing health awareness events and workshops.
About You
Required Skills:

Demonstrate effective patient care and assistance in a clinical environment.
Utilize digital marketing principles to engage target audiences.
Communicate clearly with patients and healthcare professionals.
Analyze marketing metrics to assess campaign performance.
Organize and prioritize tasks to meet deadlines effectively.
Adapt marketing strategies based on patient feedback and industry trends.
Collaborate with diverse teams to achieve common goals.
Develop content that resonates with both patients and the community.
Implement best practices in patient interaction and service delivery.
Maintain accurate records of patient interactions and marketing efforts.
Qualification

Degree of Medical Doctor
License is Mandatory
Desired Skills:

Proficiency in social media platforms and digital marketing tools.
Understanding of healthcare regulations and patient privacy.
Ability to engage effectively with diverse populations.
Strong organizational skills for managing multiple projects.
Creative thinking to develop innovative marketing campaigns.