Job Description

Digital Marketing Specialist

Brief Summary

We are seeking a highly skilled and experienced Digital Marketing Specialist to join our team. The successful candidate will be responsible for developing and implementing comprehensive digital marketing strategies to promote our brand, products, and services. The ideal candidate will have a strong understanding of digital marketing principles, excellent analytical skills, and the ability to work in a fast-paced environment.

Key Responsibilities

• Develop and execute digital marketing campaigns across multiple channels, including social media, email, and search engine optimization (SEO)
• Conduct market research and analyze competitors to identify trends and opportunities
• Create and curate high-quality content, including blog posts, videos, and social media posts, to engage with our target audience
• Manage and optimize our social media presence, including creating and scheduling posts, responding to comments, and analyzing engagement metrics
• Collaborate with cross-functional teams, including sales, product, and creative, to align digital marketing efforts with business objectives
• Monitor and analyze campaign performance, providing regular reporting and recommendations for improvement

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field from a reputable Ethiopian university
• At least 3 years of experience in digital marketing, with a proven track record of success in developing and executing digital marketing campaigns
• Strong understanding of digital marketing principles, including SEO, paid advertising, email marketing, and social media marketing
• Excellent analytical and problem-solving skills, with the ability to interpret data and make informed decisions
• Proficiency in digital marketing tools, including Google Analytics, Facebook Ads Manager, and Hootsuite
• Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams
• Certifications in digital marketing, such as Google Analytics or HubSpot, are an added advantage