Job Description

Marketing Manager

Brief Summary

We are seeking an experienced and results-driven Marketing Manager to lead our marketing team in developing and executing successful marketing strategies that drive business growth and brand awareness. The ideal candidate will have a strong background in marketing principles, excellent communication skills, and the ability to work in a fast-paced environment.

Key Responsibilities

• Develop and implement comprehensive marketing plans to achieve business objectives and increase brand visibility
• Conduct market research and analyze consumer trends to identify new marketing opportunities
• Manage and coordinate marketing campaigns across various channels, including social media, email, and events
• Collaborate with cross-functional teams, including sales, product, and creative, to ensure alignment and maximize marketing efforts
• Monitor and report on marketing metrics, including website traffic, social media engagement, and lead generation
• Manage and optimize the marketing budget to ensure effective use of resources

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field from a recognized Ethiopian university
• Minimum 3 years of experience in marketing management, preferably in a similar industry
• Proven track record of developing and executing successful marketing campaigns
• Excellent communication, interpersonal, and project management skills
• Strong analytical and problem-solving skills, with ability to interpret market data and trends
• Proficiency in marketing software and tools, including social media management, email marketing, and CRM systems
• Ability to work in a fast-paced environment and meet deadlines
• Fluency in English and Amharic, with excellent writing and presentation skills