Job Description

Senior HoReCa Sales & Marketing Executive

Brief Summary

We are seeking an experienced and results-driven Senior HoReCa Sales & Marketing Executive to lead our sales and marketing efforts in the Hospitality, Restaurant, and Café (HoReCa) industry. The successful candidate will be responsible for developing and implementing sales and marketing strategies to drive revenue growth, expand our customer base, and increase brand awareness in the Ethiopian market.

Key Responsibilities

• Develop and execute comprehensive sales and marketing plans to achieve business objectives in the HoReCa sector
• Build and maintain strong relationships with key decision-makers in the HoReCa industry, including hotel managers, restaurant owners, and café operators
• Conduct market research and competitor analysis to identify trends, opportunities, and challenges in the HoReCa market
• Collaborate with cross-functional teams, including product development, logistics, and customer service, to ensure alignment and effective execution of sales and marketing strategies
• Manage and analyze sales data, market trends, and customer feedback to inform sales and marketing decisions and optimize business performance
• Develop and manage budgets, forecasts, and sales reports to track performance and achieve business targets

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field from a reputable Ethiopian university
• Minimum 5 years of experience in sales and marketing, preferably in the HoReCa or FMCG industry
• Proven track record of success in driving sales growth, expanding customer base, and increasing brand awareness in the Ethiopian market
• Strong understanding of the HoReCa industry, including trends, challenges, and opportunities in the Ethiopian market
• Excellent communication, negotiation, and interpersonal skills, with the ability to build strong relationships with customers, suppliers, and internal stakeholders
• Strong analytical, problem-solving, and decision-making skills, with the ability to interpret sales data, market trends, and customer feedback
• Proficiency in Microsoft Office, particularly Excel, Word, and PowerPoint, and experience with CRM software and sales management tools
• Fluency in English and Amharic, with excellent written and verbal communication skills