Job Description
Core Responsibilities:
Act as the overall project coordinator and on-site general controller, taking full accountability for successful rollout of O2O activities.
Develop customized O2O activity plans, including discount coupon/gift voucher distribution and participating store recruitment, based on budget and market adaptability.
Coordinate with Chinese headquarters contacts, communicate required materials, and oversee landing page development and pre-launch testing.
Collaborate with cross-functional local teams for activity promotion, shopping guide empowerment, and post-activity data analysis.
Track and monitor real-time activity performance, resolve customer complaints, and manage unexpected emergencies promptly.
Negotiate and manage local resources such as store owners, venues, printing/distribution, local KOLs, and other cooperative partners.
Compile and submit daily reports on activity implementation status and outcomes.
About You
Qualification Requirements:
Fluent in both local language and English, able to act as an effective communication hub between local teams and headquarters.
Strong knowledge of the local marketing environment with forward-looking insights on marketing tools.
Excellent project management, coordination, and negotiation skills.
Educational Background:
Bachelor’s degree in Marketing, Business Administration, Management, or a related field.
Additional training or certification in Project Management or Marketing is an added advantage.