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Digital Marketing

Digital Marketing

This course is designed to equip you with the knowledge and skills to navigate the dynamic landscape of digital marketing.

Br 15000

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Has discount
Expiry period 12 Months
Made in Amharic
Last updated at Mon Aug 2025
Level
Beginner
Total lectures 0
Total quizzes 0
Total duration 0 Hours
Total enrolment 0
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Short description This course is designed to equip you with the knowledge and skills to navigate the dynamic landscape of digital marketing.
Outcomes
  • Digital Marketing Fundamentals: Understand the core concepts of digital marketing, including SEO, SEM, social media marketing, content marketing, and email marketing.
  • Web Analytics: Use analytics tools to measure website traffic, user behavior, and campaign performance.
  • Content Creation: Develop high-quality content, such as blog posts, articles, and social media content, to engage target audiences.
  • Social Media Marketing: Manage and optimize social media channels to build brand awareness, drive traffic, and generate leads.
  • Search Engine Optimization (SEO): Implement SEO strategies to improve website visibility in search engine results.
  • Pay-Per-Click (PPC) Advertising: Create and manage effective PPC campaigns to drive targeted traffic.
  • Email Marketing: Develop and execute email marketing campaigns to nurture leads and drive conversions.
  • Digital Marketing Strategy: Develop comprehensive digital marketing strategies aligned with business objectives.
  • Data Analysis and Reporting: Analyze digital marketing data to measure performance and identify opportunities for improvement.
Requirements
  • Active Participation
  • Practical Assignments: Completion of a series of hands-on assignments, including social media campaigns, SEO optimization, and email marketing.
  • Case Study Analysis: Analysis of real-world digital marketing case studies to understand industry best practices.
  • Portfolio Development: Building a digital marketing portfolio showcasing completed projects and acquired skills.