Channels Development Manager

Job Description

Main Duties and Responsibilities

Develop and implement channel-specific strategies aligned with overall commercial objectives.
Manage relationships with key accounts, ensuring compliance with trade agreements and execution standards.
Oversee draught channel operations, including equipment deployment, maintenance, and on-premise activations.
Coordinate with sales and marketing teams to deliver tailored promotions and activations for each channel.
Monitor channel performance, track KPIs, and recommend corrective actions.
Drive innovation in channel development, identifying new opportunities for growth.
Ensure brand consistency and compliance across all channel activities.
Lead and coach direct reports (Key Accounts Coordinator, KA Market Activation Lead, Draught Channel Coordinator) to achieve performance targets.
Basic Salary: Negotiable,

Benefits: Per Company Policy
About You
Knowledge, Skills and Competencies

Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
8–10 years of FMCG experience in trade marketing, channel development, or key account management.
Strong expertise in customer engagement and channel execution.
Excellent negotiation, relationship management, and leadership skills.
Proven ability to design and implement channel strategies that drive measurable growth.
Analytical mindset with strong reporting and KPI management skills.