Area Sales Manager(Modjo/Bishoftu and Assela)

Job Description

Implement and execute the district sales plan to drive sales volume, market coverage, and KPI achievement.
Supervise, monitor, and evaluate the performance of Sales Executives and distributors, including daily primary and secondary sales tracking.
Ensure effective execution of POS visit schedules, journey plans, and 100% market coverage through consistent field presence.
Drive sell-out performance by optimizing stock levels, numeric distribution, and product mix across retail outlets.
Build and maintain strong customer relationships through regular outlet visits, customer development, and CRM activities.
Monitor market positioning versus competitors, identify gaps and opportunities, and propose corrective actions.
Ensure efficient and timely product distribution, proper after-sales service, and effective handling of customer complaints.
Ensure agents and distributors operate in line with company operational, pricing, stock, and RTM standards.
Coach, mentor, motivate, and support Sales Executives and agent staff to improve performance and capability.
Ensure full and timely execution of promotional activities and submission of all required reports and documentation.
Maintain high visibility in the market by spending maximum time in trade and engaging directly with customers and consumers.
Ensure compliance with company policies, ethical standards, and legal requirements in all sales and marketing activities.
Manage and safeguard company assets, ensuring proper utilization and availability of sales tools and materials.
Prepare and submit periodic, seasonal, and performance reports with analysis, insights, and recommendations.
Work closely with internal teams, agents, and distributors to ensure alignment and operational excellence.
About You
Bachelor’s degree in business administration, Marketing management, or a related field.
Proven success in previous sales role.
Minimum of 4 years of relevant experience in FMCG company
Commitment to continuous learning through workshops, seminars, and conferences.
Outstanding communication and presentation skills.
Demonstrated ability to communicate, present, and influence customers and team members
Excellent negotiation skills.
Strong decision-making abilities.