Job Description

Job Title: Category Brand Manager

Brief Summary

We are seeking an experienced Category Brand Manager to join our dynamic team. The successful candidate will be responsible for developing and implementing brand strategies to drive business growth and increase market share. The Category Brand Manager will work closely with cross-functional teams to analyze market trends, identify business opportunities, and develop effective marketing campaigns.

Key Responsibilities

• Develop and execute brand strategies to achieve business objectives and increase market share
• Conduct market research and analyze consumer trends to identify business opportunities
• Collaborate with cross-functional teams, including sales, marketing, and product development, to drive business growth
• Manage and optimize brand budgets to ensure effective use of resources
• Develop and implement marketing campaigns to drive brand awareness and sales
• Monitor and analyze market trends, competitor activity, and consumer behavior to identify areas for improvement

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field from a recognized Ethiopian university
• Minimum 3 years of experience in brand management, marketing, or related field
• Proven track record of developing and executing successful brand strategies and marketing campaigns
• Strong knowledge of Ethiopian market trends, consumer behavior, and competitor activity
• Excellent analytical, communication, and project management skills
• Ability to work in a fast-paced environment and meet deadlines
• Certifications such as CIM (Chartered Institute of Marketing) or related professional certifications are an added advantage