About the Job
\nKerchanshe Equipment
\nKerchanshe Equipment is delivering industry-leading power and equipment solutions, backed by unrivalled support services. It is our goal to be the global benchmark for equipment dealerships and to be a constant growth partner for every customer.<\/p>\n
Digital Tools to Help you Seize Every Opportunity for Greater Profitability<\/p>\n
Kerchanshe Equipment brings you the digital tools to help you know more, do more and earn more. Enhance your fleet with technologies that are engineered to maximize your investment and optimize your operations.<\/p>\n
Whatever your industry or application, our suite of fully integrable technologies can help you automate job site tasks and maintenance requirements, prevent downtime and guarantee safety.<\/p>\n
<\/p>\n
Position Title:\u00a0Marketing and Sales Effectiveness Manager<\/p>\n
Department:\u00a0Kerchanshe Equipment<\/p>\n
Reports To:\u00a0Prime Product Sales Manager<\/p>\n
Location:\u00a0Gellan<\/p>\n
Employment Type:\u00a0Full-Time<\/p>\n
<\/p>\n
POSITION OVERVIEW<\/p>\n
Kerchanshe Equipment Business Unit is committed to attracting and retaining exceptional talent and encourages qualified professionals with a passion for Construction Machineries and Equipment Sales, Services, Marketing and Customer Service Excellence, to apply.<\/p>\n
We are seeking a highly motivated, customer-focused, and technically competent Marking and Sales Effectiveness Manager to join its growing; Construction Machineries and Equipment Sales, Services, Marketing and Customer Aftersales Service Team.<\/p>\n
<\/p>\n
SUMMARY OF RESPONSIBILITIES<\/p>\n
The main responsibilities of the Marketing and Sales Effectiveness Manager include the implementation of all marketing communications and PR plans, management of digital and social media communication, and assistance with new product and brand launches. Create tools and data for customer intelligence and coordinate the Business Unit’s use of the CRM system.<\/p>\n
In collaboration with the Business Unit Manager, this person oversees organizing and delivering the 1- and 5-year strategic plans, market intelligence, and performance reporting activities.<\/p>\n
This will entail managing the sales funnel, creating sales and marketing reports, organizing, and carrying out Kerchanshe Equipment demand generating initiatives, and identifying commercial prospects.<\/p>\n
MAIN DUTIES & RESPONSIBILITIES<\/p>\n
Social Media Campaigns<\/p>\n
Administer our social media accounts, managing posts, and responding to followers
\nManage our company image in a cohesive way to achieve our marketing goals
\nKeep up to date with the latest digital technologies and social media trends
\nGenerate, edit, publish and share engaging content daily (e.g., original text, photos, videos and news)
\nSuggest and implement new features to develop brand awareness, like promotions and competitions
\nPerform research on current benchmark trends and audience preferences
\nDesign and implementing social media strategy to align with business goals
\nMeasure, Report and Improve campaign targets\/results.
\nImplement an Inbound Marketing structure aligned with the Demand Generation Marketing Strategy
\nEnsure adherence to campaign process \u2013 including but not limited to business case, scheduling, target customers, communication means, training, incentives, metrics, and commercial offerings.
\nDeliver adequate Return on Investment for Marketing campaigns.
\nCoordinate communication efforts with Business Units and external Marketing agencies.
\nDevelopment of promotional material required for different marketing campaigns.
\nMarketing Plan
\nDeploy and support marketing plans.
\nCoordinate sales & marketing initiatives.
\nInterface with our suppliers to implement\/document Best Practices.
\nProduct Management
\nMarket the complete portfolio of products and services.
\nProvide sales and marketing support to the Divisions.
\nWork to develop team of Business Unit specialists.
\nCopywriting
\nWork closely with the Group Brand & Communications Manager to create copy for internal communications, social media channels, email, corporate websites and more.
\nEngage with the Group Marketing department, Centre of Excellence and BUs to discuss requirements and core messages on social media to ensure that all the content is into the standard.
\nBrainstorming ideas and concepts for the visual and words with other members of the group marketing team in terms of local perspectives.
\noverseeing the production phase, booking, and liaising with designers, illustrators, printers, photographers, and production companies.
\nchecking all the content being advertised is truthful and complies with codes of advertising practice of the company.
\nPeriodical revision and update of the content of company\u2019s web site.
\nSales Effectiveness<\/p>\n
Track the feedback and outcome of implemented marketing activities to provide management with reports on activities\u2019 effectiveness and future recommendations.
\nIn liaison with sales functions, ensure all new customers are being added into the CRM and profiles updated when they change
\nContinuously improve sales operating model, sales lead management and application of sales strategy.
\nEnsure that the sales control system is properly functioning, enforced (e.g. \u2013 weekly plan, call reports, customer profiles, pending deals, competitive information, customer lists, pass and lost sales reports).
\nDay to day follow up on planned marketing activities to ensure efficient implementation according to management guidelines and marketing plans for the year.
\nOrganizing of corporate & customers\u2019 events\/ functions and company\u2019s representation in trade fairs\/ exhibitions etc.
\nCollect data related to competitors’ imports of prime products and provides information to facilitate calculation of industry size and market share.
\nUndertake local market research activities to assess customer satisfaction and identify customer needs.
\nAbout You
\nQUALIFICATION:<\/p>\n
EDUCATION<\/p>\n
Degree, preferably in a numerical discipline such as mathematics, economics, statistics and or marketing and strategic planning.
\nAdvanced user of Microsoft office suite of applications
\nStatistical tools such as SPSS and Minitab (desirable Excellent Computer skills especially in Microsoft Excel and other MS office applications
\nEXPERIENCE<\/p>\n
(8) Eight years progressively relevant experience gained working in earthmoving genset sales industry
\nSupervisory\/Managerial experience<\/p>\n
Experience in leading multifunctional teams.
\nEssential:<\/p>\n
Experience of conducting business analysis, market research and supporting the development of business cases.
\nEvidence of conducting strategic analyses.
\nExperience of presenting analysis and results to managers
\nGood PowerPoint and presentation writing skills
\nWorked in a multi-divisional environment
\nExperience of coordinating analysis across divisions \/ business units
\nProactive and self-motivated to anticipate, prioritise and action appropriate market research and analytical demands.
\nExperience in the design of market segmentation and sales coverage.
\nProficient in the application of market research.
\nWorked on the sourcing of customer data.
\nTrack record on the implementation of lead generation programmes
\nExperience in CRM tools and reporting of metrics
\nAbility to lead workshops with senior stakeholders
\nExcellent influencing and communication skills.
\nDesirable:<\/p>\n
Strong financial skills \u2013 understanding of consolidation, financial planning
\nWork in a multi-international environment
\nImplementation of sales processes and methodologies
\nExperience of sales strategy in B2B organizations
\nWorked in a multi-divisional environment
\nSKILLS<\/p>\n
Strong excel analysis skills \u2013 with exposure to developing business forecasts
\nStrong understanding of business financials and management accounts
\nGood commercial \/ strategic acumen.
\nExcellent analytical skills
\nAbility to manage production of reports \/ presentations
\nStrong interpersonal and communication skills
\nPossess excellent written and verbal communication skills
\nAbility to establish and maintain excellent, mutually beneficial working relationships with customers, employees, other departments, to ensure continued commercial benefit for the company.
\nIndependent thinker with the highest level of integrity
\nBe a strong team player with proven people management skills
\nProven administrative, leadership and interpersonal skills with ability to impart knowledge and skills to a multi-disciplinary team<\/p>\n","protected":false},"author":207,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","job_listing_type":[17],"job_listing_category":[228],"job_listing_location":[4],"job_listing_tag":[],"class_list":["post-38990","job_listing","type-job_listing","status-publish","hentry","job_listing_type-full-time","job_listing_category-marketing-and-advertisement","job_listing_location-addis-ababa"],"metas":{"_job_logo":"https:\/\/beleqet.com\/vacancy\/wp-content\/uploads\/wp-job-board-pro-uploads\/_job_logo\/2026\/07\/Kerchanshe-Equipment.webp","custom-text-26140818":"Kerchanshe Equipment","_job_featured":"","_job_tag":[],"_job_filled":"","_job_urgent":"","_job_type":{"17":"Full Time"},"custom-select-24762152":"Onsite","_job_category":{"228":"Marketing And Advertisement"},"_job_expiry_date":"","_job_gender":"Both","_job_salary_type":"monthly","custom-number-21785310":"","_job_experience":"Senior","custom-select-25910079":"5 \u2013 10 Years","_job_qualification":"Bachelor Degree","_job_application_deadline_date":"2026-08-02","_job_location":{"4":"Addis Ababa"},"_job_apply_type":"external","_job_apply_url":"https:\/\/forms.gle\/K8i4httW1nFCmcqD6","_job_apply_email":"","_job_phone":"","_job_employer_name":"Beleqet Jobs","_job_employer_url":"https:\/\/beleqet.com\/vacancy\/employer\/meseret\/"},"beleqet_data":{"_job_employer_posted_by":"9629","_job_logo_img":"https:\/\/beleqet.com\/vacancy\/wp-content\/uploads\/wp-job-board-pro-uploads\/_job_logo\/2026\/07\/Kerchanshe-Equipment.webp","_job_logo":"https:\/\/beleqet.com\/vacancy\/wp-content\/uploads\/wp-job-board-pro-uploads\/_job_logo\/2026\/07\/Kerchanshe-Equipment.webp","custom-text-26140818":"Kerchanshe Equipment","_job_title":"Marketing and Sales Effectiveness Manager- Kerchanshe Equipment","_job_type":"17","custom-select-24762152":"Onsite","_job_category":"228","_job_gender":"Both","_job_salary_type":"monthly","_job_experience":"Senior","custom-select-25910079":"5 \u2013 10 Years","_job_qualification":"Bachelor Degree","_job_application_deadline_date":"2026-08-02","_job_location":"4","_job_description":"About the Job\r\nKerchanshe Equipment\r\nKerchanshe Equipment is delivering industry-leading power and equipment solutions, backed by unrivalled support services. It is our goal to be the global benchmark for equipment dealerships and to be a constant growth partner for every customer.\r\n\r\nDigital Tools to Help you Seize Every Opportunity for Greater Profitability\r\n\r\nKerchanshe Equipment brings you the digital tools to help you know more, do more and earn more. Enhance your fleet with technologies that are engineered to maximize your investment and optimize your operations.\r\n\r\nWhatever your industry or application, our suite of fully integrable technologies can help you automate job site tasks and maintenance requirements, prevent downtime and guarantee safety.\r\n\r\n \r\n\r\nPosition Title:\u00a0Marketing and Sales Effectiveness Manager\r\n\r\nDepartment:\u00a0Kerchanshe Equipment\r\n\r\nReports To:\u00a0Prime Product Sales Manager\r\n\r\nLocation:\u00a0Gellan\r\n\r\nEmployment Type:\u00a0Full-Time\r\n\r\n \r\n\r\nPOSITION OVERVIEW\r\n\r\nKerchanshe Equipment Business Unit is committed to attracting and retaining exceptional talent and encourages qualified professionals with a passion for Construction Machineries and Equipment Sales, Services, Marketing and Customer Service Excellence, to apply.\r\n\r\nWe are seeking a highly motivated, customer-focused, and technically competent Marking and Sales Effectiveness Manager to join its growing; Construction Machineries and Equipment Sales, Services, Marketing and Customer Aftersales Service Team.\r\n\r\n \r\n\r\nSUMMARY OF RESPONSIBILITIES\r\n\r\nThe main responsibilities of the Marketing and Sales Effectiveness Manager include the implementation of all marketing communications and PR plans, management of digital and social media communication, and assistance with new product and brand launches. Create tools and data for customer intelligence and coordinate the Business Unit's use of the CRM system.\r\n\r\nIn collaboration with the Business Unit Manager, this person oversees organizing and delivering the 1- and 5-year strategic plans, market intelligence, and performance reporting activities.\r\n\r\nThis will entail managing the sales funnel, creating sales and marketing reports, organizing, and carrying out Kerchanshe Equipment demand generating initiatives, and identifying commercial prospects.\r\n\r\nMAIN DUTIES & RESPONSIBILITIES\r\n\r\nSocial Media Campaigns\r\n\r\nAdminister our social media accounts, managing posts, and responding to followers\r\nManage our company image in a cohesive way to achieve our marketing goals\r\nKeep up to date with the latest digital technologies and social media trends\r\nGenerate, edit, publish and share engaging content daily (e.g., original text, photos, videos and news)\r\nSuggest and implement new features to develop brand awareness, like promotions and competitions\r\nPerform research on current benchmark trends and audience preferences\r\nDesign and implementing social media strategy to align with business goals\r\nMeasure, Report and Improve campaign targets\/results.\r\nImplement an Inbound Marketing structure aligned with the Demand Generation Marketing Strategy\r\nEnsure adherence to campaign process \u2013 including but not limited to business case, scheduling, target customers, communication means, training, incentives, metrics, and commercial offerings.\r\nDeliver adequate Return on Investment for Marketing campaigns.\r\nCoordinate communication efforts with Business Units and external Marketing agencies.\r\nDevelopment of promotional material required for different marketing campaigns.\r\nMarketing Plan\r\nDeploy and support marketing plans.\r\nCoordinate sales & marketing initiatives.\r\nInterface with our suppliers to implement\/document Best Practices.\r\nProduct Management\r\nMarket the complete portfolio of products and services.\r\nProvide sales and marketing support to the Divisions.\r\nWork to develop team of Business Unit specialists.\r\nCopywriting\r\nWork closely with the Group Brand & Communications Manager to create copy for internal communications, social media channels, email, corporate websites and more.\r\nEngage with the Group Marketing department, Centre of Excellence and BUs to discuss requirements and core messages on social media to ensure that all the content is into the standard.\r\nBrainstorming ideas and concepts for the visual and words with other members of the group marketing team in terms of local perspectives.\r\noverseeing the production phase, booking, and liaising with designers, illustrators, printers, photographers, and production companies.\r\nchecking all the content being advertised is truthful and complies with codes of advertising practice of the company.\r\nPeriodical revision and update of the content of company\u2019s web site.\r\nSales Effectiveness\r\n\r\nTrack the feedback and outcome of implemented marketing activities to provide management with reports on activities\u2019 effectiveness and future recommendations.\r\nIn liaison with sales functions, ensure all new customers are being added into the CRM and profiles updated when they change\r\nContinuously improve sales operating model, sales lead management and application of sales strategy.\r\nEnsure that the sales control system is properly functioning, enforced (e.g. \u2013 weekly plan, call reports, customer profiles, pending deals, competitive information, customer lists, pass and lost sales reports).\r\nDay to day follow up on planned marketing activities to ensure efficient implementation according to management guidelines and marketing plans for the year.\r\nOrganizing of corporate & customers\u2019 events\/ functions and company\u2019s representation in trade fairs\/ exhibitions etc.\r\nCollect data related to competitors' imports of prime products and provides information to facilitate calculation of industry size and market share.\r\nUndertake local market research activities to assess customer satisfaction and identify customer needs.\r\nAbout You\r\nQUALIFICATION:\r\n\r\nEDUCATION\r\n\r\nDegree, preferably in a numerical discipline such as mathematics, economics, statistics and or marketing and strategic planning.\r\nAdvanced user of Microsoft office suite of applications\r\nStatistical tools such as SPSS and Minitab (desirable Excellent Computer skills especially in Microsoft Excel and other MS office applications\r\nEXPERIENCE\r\n\r\n(8) Eight years progressively relevant experience gained working in earthmoving genset sales industry\r\nSupervisory\/Managerial experience\r\n\r\nExperience in leading multifunctional teams.\r\nEssential:\r\n\r\nExperience of conducting business analysis, market research and supporting the development of business cases.\r\nEvidence of conducting strategic analyses.\r\nExperience of presenting analysis and results to managers\r\nGood PowerPoint and presentation writing skills\r\nWorked in a multi-divisional environment\r\nExperience of coordinating analysis across divisions \/ business units\r\nProactive and self-motivated to anticipate, prioritise and action appropriate market research and analytical demands.\r\nExperience in the design of market segmentation and sales coverage.\r\nProficient in the application of market research.\r\nWorked on the sourcing of customer data.\r\nTrack record on the implementation of lead generation programmes\r\nExperience in CRM tools and reporting of metrics\r\nAbility to lead workshops with senior stakeholders\r\nExcellent influencing and communication skills.\r\nDesirable:\r\n\r\nStrong financial skills \u2013 understanding of consolidation, financial planning\r\nWork in a multi-international environment\r\nImplementation of sales processes and methodologies\r\nExperience of sales strategy in B2B organizations\r\nWorked in a multi-divisional environment\r\nSKILLS\r\n\r\nStrong excel analysis skills \u2013 with exposure to developing business forecasts\r\nStrong understanding of business financials and management accounts\r\nGood commercial \/ strategic acumen.\r\nExcellent analytical skills\r\nAbility to manage production of reports \/ presentations\r\nStrong interpersonal and communication skills\r\nPossess excellent written and verbal communication skills\r\nAbility to establish and maintain excellent, mutually beneficial working relationships with customers, employees, other departments, to ensure continued commercial benefit for the company.\r\nIndependent thinker with the highest level of integrity\r\nBe a strong team player with proven people management skills\r\nProven administrative, leadership and interpersonal skills with ability to impart knowledge and skills to a multi-disciplinary 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