About the Job
\nCore Mandate:-\u00a0To design, execute, and lead a comprehensive, system-driven marketing strategy that establishes Geely as a premier automotive brand in Ethiopia. This role bridges Geely\u2019s global brand identity with local market dynamics, driving customer acquisition, brand equity, and market share\u2014particularly by positioning Geely as the leading choice during the market’s transition to intelligent and electric vehicles (EVs).<\/p>\n
Strategic Pillars of the Role<\/p>\n
Brand Positioning & EV Market Education<\/p>\n
Brand Strategy:\u00a0Adapt Geely\u2019s global brand guidelines into highly effective local marketing campaigns that resonate with Ethiopian consumers, corporate entities, and government stakeholders.
\nEV Advocacy & Education:\u00a0Develop robust educational campaigns to demystify electric vehicle (EV) technology, targeting consumer anxieties regarding charging infrastructure, battery longevity, and total cost of ownership.
\nProduct Launches:\u00a0Spearhead the end-to-end launch strategy for new internal combustion engine (ICE) and plug-in hybrid\/EV models, managing experiential events, press relations, and test-drive campaigns.
\nDigital Marketing & Lead Generation Pipeline<\/p>\n
Data-Driven Performance Marketing:\u00a0Establish and optimize system-led digital marketing pipelines across social media, search engines, and programmatic advertising to generate high-quality sales leads.
\nCRM & Funnel Management:\u00a0Partner with the sales department to ensure a seamless lead-to-opportunity pipeline, utilizing CRM tools to track customer touchpoints, conversion rates, and campaign ROI.
\nContent & Localization:\u00a0Oversee the creation of compelling digital content (video, editorial, and interactive) localized in English and Amharic, highlighting Geely\u2019s technology, safety features, and local after-sales backup.
\nMarket Intelligence & Value-Chain Collaboration<\/p>\n
Consumer Insights & Analytics:\u00a0Conduct continuous market research, competitor benchmarking, and consumer behavior analysis within the Ethiopian automotive ecosystem to identify shifting demands and pricing sensitivities.
\nAfter-Sales Marketing:\u00a0Collaborate with the After-Sales team to market service capabilities, genuine spare parts availability, and warranty security as core pillars of brand loyalty and customer retention.
\nCorporate & Fleet Marketing:\u00a0Design tailored B2B marketing collateral, value propositions, and corporate outreach programs specifically targeted at logistics companies, government agencies, and corporate fleets.
\nPrincipal Liaison & Agency Management<\/p>\n
Geely HQ Marketing Liaison:\u00a0Serve as the primary local point of contact for Geely Auto Group\u2019s regional marketing and brand teams, ensuring alignment on global campaigns, asset utilization, and co-op budget approvals.
\nVendor & Agency Management:\u00a0Oversee relationships with creative agencies, media buyers, event organizers, and public relations firms, ensuring deliverables are executed on time, within budget, and up to international standards.
\nPerformance Indicators (Smart Metrics Matrix)<\/p>\n
To maintain strict alignment with system-led performance management, the Marketing Manager will be evaluated against clean, data-driven targets:<\/p>\n
Brand Awareness & Sentiment:\u00a0Measured growth in brand recall, share of voice (SOV) in the local media landscape, and net positive sentiment scores.
\nLead Conversion Rate (MQL to SQL):\u00a0The efficiency of transforming Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs) for the showroom teams.
\nCustomer Acquisition Cost (CAC):\u00a0Total marketing spend divided by the number of vehicles sold, optimized continuously across channels.
\nCampaign Return on Investment (ROI):\u00a0Financial performance and sales volume generated directly attributable to specific marketing initiatives and launch events.
\nDigital Engagement Metrics:\u00a0Standardized tracking of website traffic, test-drive booking conversions, and digital community growth metrics.
\nAbout You
\nJob Requirements & Profile<\/p>\n
Education<\/p>\n
Bachelor\u2019s degree\/(MBA) in\u00a0Marketing, Business Administration, Communications, or a highly related field and professional marketing certification (e.g., CIM) is highly valued.
\nExperience<\/p>\n
Minimum of\u00a08+ years\u00a0of progressive experience in marketing management, brand management, or advertising leadership.
\nDirect experience in the automotive sector, high-value consumer durables, or technology-driven industries (with exposure to EV or tech marketing) is strongly preferred.
\nLocal Market Knowledge:<\/p>\n
Deep structural understanding of the Ethiopian media landscape, consumer demographics, advertising regulations, and B2B corporate procurement behavior.
\nSkills and Competencies<\/p>\n
Proven ability to develop and implement marketing manuals, policies, and procedures.
\nStrong experience in managing multi-channel marketing and promotional budgets.
\nExcellent analytical skills with the ability to interpret data, metrics, and market trends to support decision-making.
\nStrong communication and interpersonal skills.
\nProfessional working proficiency in both English and Amharic, with excellent written and verbal communication abilities.<\/p>\n","protected":false},"author":207,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","job_listing_type":[17],"job_listing_category":[228],"job_listing_location":[4],"job_listing_tag":[],"class_list":["post-36642","job_listing","type-job_listing","status-publish","hentry","job_listing_type-full-time","job_listing_category-marketing-and-advertisement","job_listing_location-addis-ababa"],"metas":{"_job_logo":"https:\/\/beleqet.com\/vacancy\/wp-content\/uploads\/wp-job-board-pro-uploads\/_job_logo\/2026\/06\/Kerchanshe-Trading-Company-1.webp","custom-text-26140818":"Kerchanshe Trading Company","_job_featured":"","_job_tag":[],"_job_filled":"","_job_urgent":"","_job_type":{"17":"Full Time"},"custom-select-24762152":"Onsite","_job_category":{"228":"Marketing And Advertisement"},"_job_expiry_date":"","_job_gender":"Both","_job_salary_type":"monthly","custom-number-21785310":"1","_job_experience":"Senior","custom-select-25910079":"5 \u2013 10 Years","_job_qualification":"Bachelor Degree","_job_application_deadline_date":"2026-06-16","_job_location":{"4":"Addis Ababa"},"_job_apply_type":"with_email","_job_apply_url":"","_job_apply_email":"hr@kerchanshe","_job_phone":"","_job_employer_name":"Beleqet Jobs","_job_employer_url":"https:\/\/beleqet.com\/vacancy\/employer\/meseret\/"},"_links":{"self":[{"href":"https:\/\/beleqet.com\/vacancy\/wp-json\/wp\/v2\/job_listing\/36642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beleqet.com\/vacancy\/wp-json\/wp\/v2\/job_listing"}],"about":[{"href":"https:\/\/beleqet.com\/vacancy\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/beleqet.com\/vacancy\/wp-json\/wp\/v2\/users\/207"}],"replies":[{"embeddable":true,"href":"https:\/\/beleqet.com\/vacancy\/wp-json\/wp\/v2\/comments?post=36642"}],"wp:attachment":[{"href":"https:\/\/beleqet.com\/vacancy\/wp-json\/wp\/v2\/media?parent=36642"}],"wp:term":[{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/beleqet.com\/vacancy\/wp-json\/wp\/v2\/job_listing_type?post=36642"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/beleqet.com\/vacancy\/wp-json\/wp\/v2\/job_listing_category?post=36642"},{"taxonomy":"job_listing_location","embeddable":true,"href":"https:\/\/beleqet.com\/vacancy\/wp-json\/wp\/v2\/job_listing_location?post=36642"},{"taxonomy":"job_listing_tag","embeddable":true,"href":"https:\/\/beleqet.com\/vacancy\/wp-json\/wp\/v2\/job_listing_tag?post=36642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}