GIRUM SHEWANGIZAW GUTEMA
About Candidate
I’m a sales and marketing professional with 4+ years of hands-on experience in FMCG and product market entry over 10+ years experience running my self owned businesses.
In Marketing and Sales career I have the experience and perfection on implementing Marketing communication, PR management, digital and social media knowledge with skill of setting up effective and organised brand awareness campaign strategies for startup business. I am so focused and motivated towards consulting and creating prominent brand awareness by using different marketing strategies from scratch for startup business. my ultimate goal and satisfaction is where my clients meet their targets and when the product or brand is skyrocketed.
https://www.linkedin.com/in/girumshewa213126
Education
Bachelor of Arts in management minor marketing and Accounting.
Bahirdar University – Ethiopia
📆 Sept 2007 – Aug 2010
Work & Experience
Marketing & Sales Manager
Punctual Trading PLC | Addis Ababa
📆 June 2020 – Oct 2023
Played a central role in launching Shega Teff Flour, a pioneering milled teff product in Ethiopia’s traditional food market.
Led the entire brand-building process: from packaging, pricing, and positioning to marketing and distribution.
Managed and trained a dedicated marketing and sales team, coordinated all communications and lead generation initiatives.
Approached over 150 companies, securing ongoing B2B partnerships with 30+ businesses (manufacturers, NGOs, pharma, food service).
Secured retail space in Addis Ababa’s major supermarkets, growing from zero sales to 150 quintals/month in just half a year.
Marketing Consultant & Sales Specialist (Short-Term Contract)
Rediet Mesfine Import Export PLC | Addis Ababa
📆 Nov 2023 – Feb 2024
Tasked with introducing Applac Infant Formula into a highly competitive, highly regulated market.
Developed creative and regulation-compliant marketing tactics, including mother group outreach, OTC promotions, and indirect influencer strategies.
Hired and led a field marketing team of 6; successfully secured product placement in Addis pharmacies and supermarkets within 2 months.
Conducted product demo events at MCH hospitals; secured distribution in Hawassa, Mekelle, Bahirdar, and other cities.
Achieved 2,000+ box sales in 3 months from the initial 5,000-unit import.
Marketing Advisor (Contract Role)
Luna Gold & Silver Jewelry Shop | Addis Ababa
📆 2024 – Present
Managed digital marketing for luxury goods retailer focused on TikTok and Telegram.
Created content strategy and customer engagement model; boosted online leads and generated new foot traffic.
Developed conversion-focused video and campaign content.