Branch Manager, Beer Distribution

Job Description

Detailed Duties and Responsibilities

1. Branch leadership and execution rhythm

• Translate company volume targets and service expectations into a practical weekly and daily branch operating plan.

• Lead structured review meetings covering stock, dispatch, route priorities, collections, customer issues, and staffing constraints.

• Ensure every department understands branch priorities and exception escalation rules.

2. Sales performance and market coverage

• Drive route productivity, outlet coverage, order quality, sales follow-up, and execution discipline across the territory.

• Review daily sales progress against target and act early on underperforming routes, weak customers, or missed opportunities.

• Coordinate with sales teams on promotions, visibility priorities, customer feedback, and service recovery.

3. Stock, warehouse, and inventory discipline

• Maintain tight oversight over stock receipt, storage, loading, returns, breakage, empties, and physical count accuracy.

• Require timely investigation of stock variances, loading errors, damages, and suspicious movements.

• Ensure the warehouse operates with readiness, cleanliness, documentation, and count discipline.

4. Fleet, dispatch, and service reliability

• Coordinate vehicle readiness, dispatch schedules, turnaround expectations, and route support so deliveries are reliable.

• Monitor transport bottlenecks, trip delays, downtime patterns, and dispatch exceptions before they become customer problems.

• Work with operations and maintenance stakeholders to reduce preventable disruption.

5. Cash, credit, and collection control

• Maintain visibility over daily collections, credit exposure, overdue balances, and unresolved customer account issues.

• Ensure cash and collection processes are documented, reviewed, and escalated quickly when anomalies appear.

• Support disciplined customer decisions by balancing volume growth with payment risk and company policy.

6. Customer management and service quality

• Protect service quality across outlets, distributors, and key customers by resolving delivery issues, stock complaints, and communication gaps promptly.

• Make sure the branch is known for reliability, disciplined follow-up, and fast issue resolution.

• Track recurring customer complaints and convert them into branch improvement actions.

7. People leadership and accountability

• Lead supervisors and support managers with clarity on target, discipline, reporting quality, and problem ownership.

• Set expectations for attendance, conduct, teamwork, and care of company stock, cash, vehicles, and equipment.

• Support coaching, consequence management, and talent development across the branch.

8. Reporting, analysis, and management communication

• Issue concise, decision-ready reports on branch volume, dispatch, stock, cash, credit, customer issues, and risks.

• Translate branch numbers into action priorities instead of only sending raw figures.

• Escalate urgent issues early with facts, options, and proposed next steps.

9. Risk management, controls, and continuous improvement

• Strengthen approval discipline, exception logs, post-dispatch review, physical verification routines, and basic loss-prevention controls.

• Review root causes behind repeated delays, stock loss, weak route output, and customer churn.

• Introduce practical process improvements that make the branch faster, cleaner, and more dependable.

Required Deliverables by Frequency

Frequency
Deliverables expected from the role
Daily
Sales vs target update; dispatch status; vehicle readiness view; urgent stock or customer exception log; collection watch list.
Weekly
Branch performance review; stock-risk summary; overdue customer action list; route productivity review; people and service exceptions.
Monthly
Branch operating report covering volume, stock accuracy, breakage/loss, collections, fleet performance, customer issues, and priority actions.
Quarterly
Commercial review; territory and route effectiveness assessment; staffing and capability review; branch control improvement update.
Annually
Branch plan; target deployment assumptions; capability and infrastructure needs; process improvement priorities.
Performance Indicators (KPIs)

Area
Illustrative KPI
Expectation
Sales execution
Branch target achievement
Consistent performance against approved plan with early action on gaps
Service
On-time and complete delivery support
Customer service issues identified and resolved quickly
Stock control
Variance, loss, and breakage visibility
Material exceptions investigated and reduced
Collections
Overdue balance discipline
Aging controlled with clear escalation
Dispatch
Vehicle and route readiness
Fewer preventable delays and stronger daily execution
Reporting
Quality of branch management reports
Clear, timely, action-oriented reporting
Leadership
Cross-functional branch discipline
Managers and supervisors work on one operating rhythm